The global fitness app market size was USD 3.61 Billion in 2020 and is expected to register a robust revenue CAGR of 23.5% during the forecast period. Key factors driving global market revenue growth are high penetration of electronic gadgets such as smartphones, tablets, and wearable devices, growing inclination towards healthy lifestyle, and increasing investments in developing user-friendly fitness applications.
In the fast moving world and growing inclination towards sedentary lifestyle, people are suffering from stress, depression, anxiety, and lifestyle associated diseases such as diabetes, cancer, cardiovascular diseases, and obesity, among others. Nevertheless, people have become more conscious about health currently, and are focusing on improving health and wellness. Maintaining healthy lifestyle and tracking health improvement can be challenging but with increasing penetration of Internet, rapidly growing e-Commerce industry, and high usage of smartphones, tablets, and wearable connecting devices, it has become easier with use of various fitness apps to monitor their daily activities and vital information. Moreover, increasing preference for home workouts as it is convenient, time-saving, and cost-effective, instead of going to gyms for working out and other exercises is driving demand for fitness apps. In addition, various gym and fitness centers are operating at 50% capacity to maintain social distancing norms and safety measures during the ongoing COVID-19 pandemic. This is resulting in rapid increase in the number of fitness application downloads and home workout frequency to maintain health and wellness in hygienic environment. Going to gyms increases the risk of spreading coronavirus as many people will use same equipment and breathe in the same closed environment, due to which individuals are also investing in home fitness equipment and follow the trend of online fitness training.
Fitness apps are software applications specially designed to help individuals maintain good health. These applications allow the user to set fitness goals and have a wide range of workout plans, yoga, meditation services, and sleep tracking, as well as to evaluate current health status. These apps not only help to improve lifestyle habits, but also have a huge positive impact on an individual’s health. Apart from physical training, various apps can help in planning and implementing healthy nutrition plans as per body requirements.
Revenue growth of the global market is significantly driven by factors such as inclining disposable income, rising health awareness, and increasing adoption of various marketing and advertising strategies by major companies to spread awareness regarding benefits of these apps by social media influencers. Moreover, various players are introducing wearable fitness devices such as smartwatches and smart bands, and are focusing on developing enhanced fitness applications and overcoming the current drawbacks.
Drivers: Increasing usage of smartphones and high adoption of fitness apps are key factors boosting global market growth
Fitness apps are widely used among the youth and middle aged people across the globe in their hectic routine due to rising consciousness about importance of fitness and workout. In recent years, there has been a sudden increase in the number of smartphone users between the age of 16 to 35. Many people are downloading fitness apps on their android or iOS devices. These apps are developed using advanced technologies such as Artificial intelligence (AI), Internet of Things (IoT) and are predominantly used to track daily activities, heart rate, and sleep patterns. Factors such as increasing emphasis on maintaining a healthy lifestyle, rising awareness about diet-related diseases, and high adoption of smartphones, tablets, and wearable devices are fueling market revenue growth.
Restraints: High cost required for app and tracker development is a key factor hampering the market growth
Fitness apps are highly effective for many individuals and are rapidly gaining traction over the recent years. However, factors such as high cost for developing fitness applications and trackers, high subscription of some applications, and technical issues are expected to hamper overall market growth between 2021 and 2028. In addition, low recommendation of calories than required calorie intake and increasing concerns about data security as these apps are not developed with end to end encryption can hamper market growth in the coming years.
Based on type, the global market is segmented into lifestyle management, workout & exercise apps, nutrition & diet, disease management, medication adherence, and others. Among these, workout & exercise apps segment is expected to account for largest revenue share throughout the forecast period. This can be attributed to rising consciousness about health and fitness among youth and middle aged population, rising prevalence of obesity, diabetes, cardiovascular diseases, high penetration of Internet, availability of smart devices and applications with a variety of home workout plans and exercises. Workout and exercise apps are widely used by many individuals across the globe to track daily activities and maintain good health. People usually prefer home workouts, as workout plans through apps are affordable and more convenient than gym membership. In addition, there is no specific time to exercise or workout at home using fitness applications.
The lifestyle management segment is expected to register robust revenue CAGR between 2021 and 2028 owing to factors such as increasing prevalence of various chronic illnesses and stress, anxiety due to hectic lifestyles, increasing awareness about importance of maintaining good health, and availability of apps with advanced features such as weight goals, sleep tracking, screen time reduction, meditation among others.
Based on platform, the global market is segmented into smartphones, tablets, and wearable devices. The smartphones segment is expected to account for significantly larger revenue share during the forecast period. In 2021, it was reported that around 80.76% of the world’s population own a smartphone. Factors such as increasing awareness about health and wellness, increasing penetration of high speed Internet and availability of affordable Internet plans, high adoption of smartphones, and availability of various fitness applications that can be easily downloaded are factors boosting revenue growth of the segment.
The wearable segment is expected to register fastest revenue CAGR throughout the forecast period owing to increasing prevalence of obesity, diabetes, technological advancements in wearable devices, increasing health consciousness as well as rising per capita income among individuals. Various market players are focusing on introducing wearable devices such as smartwatches, smart bands, with advanced health tracking features and longer battery life that can be connected easily to smartphones.
The fitness app market is segmented into android, windows, iOS, and others, based on application. The iOS segment is expected to account for significantly larger revenue share over the forecast period owing to high number of iOS users in countries including US, Germany, UK, Japan, and rising popularity of various fitness and health apps compatible with iPhones, iPad, and Mac.
The android segment is expected to register rapid revenue CAGR over the forecast period owing to high Internet penetration, increasing usage of android smartphones users, availability of various fitness and workout applications, and introduction of new android compatible fitness applications.
Geographically, North America is expected to account for largest revenue share throughout the forecast period owing to factors such as rising number of health conscious people, high prevalence of lifestyle-associated diseases such as diabetes, obesity, cardiovascular diseases, and increasing penetration of high speed Internet, smartphones and smart wearable devices such as fitness bands, smart rings, smartwatches. In addition, increasing investments to develop advanced applications using advanced technologies such as Artificial Intelligence (AI), cloud computing, Internet of Things (IoT), high adoption of fitness applications across the region, and presence of leading key players are other factors boosting revenue growth in the market in North America.
The fitness app market in Asia Pacific is expected to account for rapid revenue CAGR of 33% throughout the forecast period. Factors such as increasing occurrence of obesity, diabetes, and adoption of sedentary lifestyle, increasing penetration of Internet, smartphones, and wearable devices, rising disposable income, and rising health awareness. In addition, rising adoption of various fitness apps, entry of new players, increasing focus on developing connected health devices and applications for exercise and fitness with more features, and government initiatives to improve overall health among the population are driving Asia Pacific market revenue growth. China, India, Japan, South Korea, and Australia are some of the major contributing countries in this region.
The global fitness app market is quite competitive and consist of various key players at regional and global levels. Major players in the market are focused on product development and are adopting various strategies such as joint ventures, collaborations, license agreements, investments in research and development activities, partnerships and mergers and acquisition to expand their product base and strengthen their market position. Adidas AG, Fitbit, Inc., Appster, Azumio, Inc., MyFitnessPal Inc., Applico, Apple, FitnessKeeper, Aaptiv, Nike, Inc., Noom, Under Armour, Inc., Appinventiv, Grand Fitness, Curefit Healthcare Private Limited, Google LLC, Wahoo Fitness, Grand Apps, Asics Corporation, TomTom International BV, Lenovo Group Limited, and Samsung Electronics Co. Ltd., are companies profiled in the global fitness app market report.
Apple Fitness+ is the first fitness application launched by Apple in 2020. Apple Fitness+ has a wide range of studio style workouts that can be experienced on iPhones, Apple TV and iPad. Apple Fitness+ has 10 most popular workout types such as high intensity interval training, yoga, dance, cycling, treadmill, cool down among others.
In January 2021, Andi Dorfman launched a fitness application, Andorfins for beginner and intermediate runners for reducing stress and maintaining good health. This app consists of various fitness challenges and training plans and is widely used by many fitness enthusiasts.
Segments Covered in the report
This report offers historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of the market trends in each of the sub-segments from 2018 to 2028. For the purpose of this report, Reports and Data has segmented the global fitness app market based on type, platform, application, and region:
Fitness App Market Report Scope
Segments covered By Type Outlook, Platform Outlook, Application Outlook, Regional Outlook
By Type Outlook
Workout & Exercise Apps
Nutrition & Diet
Brain Training Apps
By Platform Outlook
By Application Outlook
Middle East & Africa