Mobile Health Market Size, Share, Trends, By Product (Wearables, mHealth Apps), By Services (Remote Monitoring Service, Diagnostic Service, Healthcare System Strengthening Service), By Participant, and By Region Forecast to 2030

The global mobile health market size was USD 51.90 Billion in 2021 and is expected to register a revenue CAGR of 29.5% during the forecast period. Rising incidence of trauma, stroke, and heart attack is expected to drive demand for air medical services. Moreover, technological advancements in mobile health and latest developments in Urban Air Mobility (UAM) are expected to drive market revenue growth during the forecast period.

Mobile health or mHealth describes the use of mobile and wireless communication technologies to improve healthcare delivery, outcomes, and research. mHealth is positioned to play a major role in engaging patients in self-care with the rise in smartphone usage around the world. The health app market has registered exponential growth, due to advancements in smartphone software and hardware, as well as increasing availability of wearable devices. Clinical procedures need to change in response to mHealth, and the medical community is an evidence that mHealth is safe and effective.

One of the key advantages of mHealth for consumers is its convenience. Wearable gadgets and other mobile technologies allow consumers to track and control health data in real time. Patients can communicate with their physicians or the care team via mHealth without having to meet face to face, which can bridge gaps in care. It also enables healthcare practitioners to share information about patients with one another, such as notifying a nurse when a patient arrives for an appointment.  Some mobile health apps, such as Apple Health, can connect to a patient's electronic health record, allowing users to access their health information on their iPhone or iPad.

Many aspects of clinical practices have been affected by the usage of mobile devices by healthcare professionals. The number of medical software applications (apps) available is expected to increase significantly, as mobile devices become more widespread in healthcare settings. Apps support information and time management, health record maintenance and access, communication and consultation, and reference and information gathering, along with patient monitoring and control, clinical decision-making, and medical education and training. Mobile devices and applications benefit healthcare providers in a number of ways and assist clinical decision-making and patient outcomes.

The aim of mobile health is to empower patients by providing information regarding their health for proper disease management, increasing access throughout the system, including clinics and hospitals, and improving outcomes with better decision-making, along with reducing costs. Growing investments in health start-ups across the globe is driving revenue growth of the global mobile health market.

Driver: Rising demand for smartphones and other wireless technologies is a key revenue growth driving factor

One of the primary factors driving mobile health market revenue growth is rising demand for smartphones around the world. Many people own multiple smartphones, cell phones, and tablets, and according to the Center for Technology Innovation, people can access a number of healthcare-related services through wireless multimedia with increasing utilization of smartphones. This is expected to drive adoption of mHealth services. Rising demand for improved communication and proper information at point-of-care is driving adoption of mobile health among healthcare professionals. Hospital Information Systems (HISs), Electronic Health Records (EHRs), Electronic Medical Records (EMRs), Clinical Decision Support System (CDSS), Picture Archiving and Communication System (PACS), and Laboratory Information System (LIS) have communication capabilities that are ideal in a clinical setting. Increasing implementation of these systems is expected to have a favorable impact on the global market.

Restraint: Complexity in implementation and integration of mHealth apps is a key factor restraining market revenue growth

Although a sizeable section of the population, including doctors and hospital personnel, already has smartphones and other mobile devices, the complexity of integration and deployment remains a major challenge. Mobile healthcare apps that are difficult to integrate and operate with existing systems, as well as difficult to use, can limit their adoption. Developers, mobile healthcare solution providers, and users all seek simplicity of deployment and ease of use. Therefore, complexity in implementation and integration of mHealth apps is restraining market revenue growth.

COVID-19 Analysis:

The response to coronavirus disease (COVID-19) was improved significantly by mobile health or mHealth apps. Infectious disease outbreaks can be managed, prevented, and overcome more effectively with the use of digital solutions, and therefore, use of mobile health technology to enhance public health has great potential. Majority of COVID-19 apps are for symptom monitoring and contact tracing. These apps, however, are only effective if they are adopted by the entire community. Sharing best practices across countries can help governments learn from one another and build successful pandemic-fighting and management policies. Thus, Covid-19 pandemic has had a positive impact on the mobile health market.

Key Takeaways

Product Outlook:                                                                     

Based on product, the global mobile health market has been segmented into wearables and mHealth apps. mHealth apps segment is further sub-segmented into medical apps and healthcare apps. mHealth segment is expected to register a significantly rapid revenue growth rate over the forecast period, due to increasing internet and smartphone penetration and rising usage of mobile health apps by healthcare professionals and patients. In addition, rising awareness about the benefits of using mobile health apps for remote health monitoring, patient tracking, medication management, disease prevention, fitness and wellness, and personal health record management is expected to drive revenue growth of this segment. Adoption of mobile health apps by healthcare professionals to improve clinical outcomes and patient engagement, along with rising adoption of fitness apps among mHealth applications, are also expected support revenue growth of this segment.

Services Outlook:

Based on services, the global mobile health market has been segmented into remote monitoring service, diagnostic service, healthcare system strengthening service, treatment service, prevention service, and fitness & wellness service. The remote monitoring service segment is expected to register a significantly rapid revenue growth rate over the forecast period. Increasing prevalence of infectious and chronic diseases, as well as rising demand for remote monitoring technologies in post-acute care, are driving revenue growth of this segment. In China, the increasing number of patients suffering from chronic diseases has become a major societal concern. Majority of these chronic diseases require ongoing monitoring, which is driving demand for advanced monitoring systems in the country. Furthermore, major companies are increasing investments in in-patient monitoring, which is expected to support revenue growth of this segment during the forecast period.

Diagnostic service segment is expected to register a steady revenue growth rate over the forecast period. Revenue growth of this segment is being driven by growing number of applications and platforms for disease diagnosis, as well as increase in health awareness. Furthermore, in the next few years, rising demand for workflow efficiency and significant improvement in healthcare management are expected to drive demand for mobile health services. The growing usage of smartphones and wearable devices for point-of-care diagnostics of infectious and chronic diseases in low-resource settings is also expected to support revenue growth of this segment.

Participant Outlook:

Based on participant, the global mobile health market has been segmented into mobile operator, device vendors, content players, and healthcare providers. The mobile operator segment is expected to register a significantly rapid revenue growth rate over the forecast period, owing to rise in the number of smartphone users as well as improvement in network infrastructure. Furthermore, expanding Third-generation (3G) and Fourth-generation (4G) technologies, as well as industry reorganization operations by major players, are expected to drive revenue growth of this segment.

Content players segment is expected to register a steady revenue growth rate over the forecast period. Increasing use of smartphones, as well as development of a wide range of healthcare mobile apps, are expected to drive revenue growth of this segment. Additionally, engagement of direct content players in the creation of medical health applications and technologies, paperwork handling, remote patient monitoring, health activity tracking, and appointment scheduling is expected to support revenue growth of this segment during the forecast period.

Regional Outlook:

Market in North America is expected to account for largest revenue share in the global market during the forecast period, due to  rising healthcare costs, increasing prevalence of chronic diseases, increasing senior population, and presence of a well-developed network infrastructure in the region. Furthermore, favorable government initiatives and rising usage of mobile healthcare applications are driving mHealth demand in the region. Rising cases of cardiovascular diseases in the region is increasing the need for real-time monitoring, and mHealth apps that provide real-time information about cardiovascular health can help to prevent significant health problems and lower the fatality rate from sudden cardiac arrest.

Market in Asia-Pacific is expected to register a significantly robust revenue growth rate over the forecast period. Rising prevalence of chronic diseases is expected to have a significant impact on the Asia-Pacific mobile health market. Furthermore, increasing number of geriatric patients in countries, such as India and Japan, is expected to support market revenue growth in the region. Rising healthcare expenditure is a major element that is expected to drive product demand throughout the forecast period.

Market in Europe is expected to register a steady CAGR during the forecast period. Growing number of digital health companies entering the European mHealth sector is driving revenue growth of this regional market. In addition, increasing frequency of chronic health issues, including cardiovascular diseases and diabetes, and increasing need for remote patient monitoring for people who are unable to avail necessary medical services due to geographic barriers, are expected to support market revenue growth in Europe.

Competitive Landscape:

The competitive landscape of the global mobile health market is moderately consolidated with few key players operating on global and regional levels. Key players are engaged in platform development and strategic alliances to expand their respective portfolios and gain a robust footing in the global market. Companies profiled in the global market report include Apple, Inc., Fitbit, Inc., Koninklijke Philips N.V, Dexcom, Inc., iHealth Labs, Inc., Omron Corporation, Johnson & Johnson, AirStrip Technologies, BioTelemetry, Inc., Nike, Inc., Boston Scientific Corporation and Medtronic plc.

  • On 29 October 2020, Fitbit, Inc. announced that it was selected by the U.S. Army's Medical Research and Development Command (USAMRDC) to develop a wearable device capable of early detection of COVID-19. Fitbit received USD 2.5 million from the U.S. Department of Defense to develop the technology.
  • On 11 September 2019, Apple Inc., launched a new mHealth software to assist researchers in collecting data for clinical trials. The integrated health platform would also be used in three new national research, and users will be able to enroll in clinical studies and confidentially share data with researchers on a digital health platform via the research app. New research concentrating on women's health, heart rate and mobility, and hearing will be conducted on the platform.

Segments Covered in the Report

This report offers historical data and forecasts revenue growth at a global, regional, and country-level, and provides an analysis of market trends in each sub-segment from 2021 to 2030. For this report, Reports and Data has segmented the global mobile health market based on product, services, participant, and region:

Mobile Health Market Report Scope

Segments covered By Product Outlook, Service Outlook, Regional Outlook

By Product Outlook       


Blood Pressure Monitors

Glucose Meters

Pulse Oximeters

Sleep Apnea Monitors

Peak Flowmeters

Fetal Monitoring Devices

Multiparameter Trackers

mHealth Apps

Medical Apps

Women's Health Apps

Personal Health Record Apps

Medication Management Apps

Disease Management Apps

Healthcare Apps

Health Tracking Apps

Obesity & Weight Management Apps

Fitness & Nutrition Apps

Chronic Care Management Apps

Mental Health & Behavioral Disorder Management Apps

Diabetes Management Apps

Blood Pressure & ECG Monitoring Apps

Cancer Management Apps

Other Chronic Care Management Apps

By Service Outlook        

Remote Monitoring Service

Diagnostic Service

Healthcare System Strengthening Service

Treatment Service

Prevention Service

Fitness & Wellness Service

By Participant Outlook 

Mobile Operator

Device Vendors

Content Players

Healthcare Providers

Regional scope

North America


Asia Pacific

Latin America

Middle East & Africa

Report Detail

  • Report Code:118881
  • No. of Pages:150+
  • Format:Data Book

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