U.S. BDSM Sex Toys Market Size, Share & Trends Analysis Report By Type (Restraints, Bondage Furniture, Sex Machines, Electrostimulation Products, Sensory Deprivation, Physical Stimulation), By Distribution Channel, And Segment Forecasts, 2023 - 2032

The U.S. BDSM sex toys market size was valued at USD 1.5 billion in 2022 and is anticipated to witness a CAGR of 8.9% over the forecast period.

Key Pointers

• The type the market is segmented into restraints, bondage furniture, sensory deprivation, physical stimulation, electrostimulation, sex machine, and others.
• The lower cost of the products and rising preference for BDSM sex toys by beginners are expected to drive the market during the forecast period.
• Sensory deprivation is expected to witness significant growth during the forecast period.
• The e-commerce segment dominated the U.S. sex toys market with the largest market share in 2022.
• The specialty stores held a significant market share in 2022.

Report Scope of the U.S. BDSM Sex Toys Market:

Easy availability of customized bondage products and changing consumer attitudes toward BDSM activities owing to the influence of social media and the entertainment industry are among the factors expected to drive the market. Furthermore, the pandemic has positively impacted the adoption of BDSM products, which includes the growing demand for customized whips and handcuffs made from leather. According to a study published by Love, Sales around 83% rise was reported in searches of handcuffs and whips in April 2020 when compared to April 2019.

The stigma associated with sexual activities & experimenting is reducing due to liberalization and growing acceptance of homosexuality. Sex-positive movements have helped clear stereotypes related to gender, age, and social construct of people. Companies operating in this market are launching various campaigns to raise awareness and break the stigma around sex toys by changing consumer perception. For instance, in August 2021, LoveHoney Group launched a TV advertisement to show lingerie and sex toys under the Love How You Love campaign.

Several studies have suggested that BDSM practices in the U.S. are highly prevalent, with around 50% to 75% of the sexually active population engaged in BDSM practices. The prevalence differs with the type of products and the prices of the products. According to the Ask Eva survey of October 2020 by Le Wand, around 61.5% of participants in the U.S. use restraint BDSM toys, and about 89.4% of individuals are interested in using these products in the near future. This can be attributed to the rising consumer awareness in recent times regarding these products owing to the growing advertisement campaigns, the launch of erotic books, and movies such as 50 Shades of Grey.

Innovative high-tech products have been in massive demand in recent times in the U.S., disrupting the traditional BDSM sex toys market in the country. From manufacturers to consumers, everyone wants to harness the potential of technology to enhance sexual pleasure during intercourse. Moreover, customers are shifting toward technologically advanced sex machines from traditional penetrative or extractive sex toys. Hence, companies are launching customizable human-like robots or machines for sexual intercourse. According to a YouGov survey conducted in February 2020, around 22% of the U.S. population was interested in having sexual intercourse with a robot, accounting for a 6% rise in number from 2017.

U.S. BDSM Sex Toys Market Segmentation: